Search & shopping advertising
Build keyword, feed, bidding and landing-page structure against approved objectives.
Build keyword, feed, bidding and landing-page structure against approved objectives. This engagement addresses intent-led paid traffic is difficult to organize or evaluate Scope centers on account structure, keyword/feed plan, launch QA and optimization log and defines systems, markets, review points and acceptance evidence before delivery begins.
Allwing will confirm scope, timing, responsibilities and fees in a written proposal before work begins.
What this work addresses
Intent-led paid traffic is difficult to organize or evaluate. The engagement clarifies the relevant current state before committing to implementation.
Business outcomes
- Reduce friction and uncertainty where intent-led paid traffic is difficult to organize or evaluate.
- Give marketing and growth leaders accountable for acquisition and retention a reviewable basis for the next decision through account structure, keyword/feed plan, launch QA and optimization log
Scope of work
- Intent-led paid traffic is difficult to organize or evaluate.
- Build keyword, feed, bidding and landing-page structure against approved objectives.
- Account structure, keyword/feed plan, launch QA and optimization log
- Agreed review points, acceptance evidence and change control recorded in the engagement scope.
Deliverables
- Account structure, keyword/feed plan, launch QA and optimization log.
- A closeout record covering assumptions, owners, acceptance status and recommended next steps.
Who this serves
- Marketing and growth leaders accountable for acquisition and retention
- Founders and startup teams
Client responsibilities
- Name a decision-maker and a day-to-day contact for the engagement.
- Provide accurate source material and authorized access required for the agreed scope.
- Confirm client-owned decisions, approvals and feedback within the dates set in the project plan.
- Confirm access, constraints and approvers relevant to search & shopping advertising during discovery.
Clear stages. Visible decisions.
Stages are tailored to the agreed scope. Reviews and acceptance criteria are recorded in the proposal and delivery plan.
- 01 / Frame
Align on business context, decision owner, constraints, systems and success signals.
Client inputs · Current workflows and relevant documentation · Named sponsor and decision makers
Outputs · Engagement brief · Scope boundaries, assumptions and decision log
- 02 / Discover
Research users, operations, market, data and technical conditions before prescribing a solution.
Client inputs · Subject-matter access · Existing data and timely feedback
Outputs · Current-state findings · Prioritized requirements, baseline and dependencies
- 03 / Design
Translate findings into an approved service, product, campaign or operating design.
Client inputs · Review participation · Named approvers
Outputs · Concept or solution design · Implementation plan and acceptance criteria
- 04 / Deliver
Build, produce, configure or launch in sequenced increments with review gates.
Client inputs · Approved access and content · Client decisions and agreed tools
Outputs · Reviewed work product · Quality checks, release notes and handover
- 05 / Improve
Review adoption and agreed signals, then prioritize maintenance or the next iteration.
Client inputs · Operational owner · Access to agreed performance data
Outputs · Readout and recommendations · Knowledge transfer and optional follow-on plan