STRATEGIC RESEARCH AREAS
Questions before products.
Each area names a market problem space to investigate, possible customer groups and commercial paths to evaluate. No product names, feature claims or launch dates are assigned to these areas.
01 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
AI technologies & intelligent systems
Research opportunities where AI may help teams use approved knowledge, handle defined information tasks or support decisions with appropriate human oversight.
Questions to investigate
- Which repeated tasks have clear owners, permitted data and reviewable outputs?
- How should quality, language coverage, model dependency, privacy and cost be evaluated?
Potential customer groups
- Organizations with knowledge-intensive workflows
- Product teams exploring governed AI assistance
Commercial models to evaluate
- Subscription
- Usage-based
- Enterprise licensing
02 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
Business software & SaaS
Investigate recurring business needs that could justify focused, maintainable software delivered as a service or licensed product.
Questions to investigate
- Is the workflow common and important enough to serve multiple organizations?
- What configuration, integration, support and data separation would customers require?
Potential customer groups
- Startups and growing businesses
- Teams with a clearly repeated digital workflow
Commercial models to evaluate
- Subscription
- Enterprise licensing
- Usage-based
03 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
CRM, ERP & operational software
Assess underserved customer, resource and operating workflows without presuming a replacement for established platforms.
Questions to investigate
- Which operational gaps remain after existing system configuration and integration?
- What migration, permissions, auditability and ownership constraints apply?
Potential customer groups
- SMEs managing customer and operational records
- Larger organizations assessing workflow extensions
Commercial models to evaluate
- Subscription
- Enterprise licensing
- Implementation plus recurring software
04 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
Marketing & advertising technology
Explore workflow and measurement needs across campaign planning, creative operations, consent-aware analytics and channel coordination.
Questions to investigate
- What can be measured reliably across channels and consent states?
- Which integrations and platform terms determine product feasibility?
Potential customer groups
- In-house marketing teams
- Agencies and organizations managing multiple channels
Commercial models to evaluate
- Subscription
- Usage-based
- Enterprise licensing
05 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
Automation & workflow products
Evaluate repeatable workflows where configuration, orchestration or exception handling may reduce avoidable manual coordination.
Questions to investigate
- Are workflows sufficiently stable, safe and reusable across customers?
- What happens when an integration fails or human judgment is needed?
Potential customer groups
- Operations teams
- Service businesses coordinating repeated work
Commercial models to evaluate
- Subscription
- Usage-based
- Enterprise licensing
06 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
E-commerce & commerce infrastructure
Research commerce operating problems around product information, order coordination, channel connectivity and market expansion.
Questions to investigate
- Which commerce workflows remain valuable across platforms and regions?
- What payment, tax, consumer, inventory and fulfillment dependencies shape availability?
Potential customer groups
- Retail and consumer commerce operators
- Businesses coordinating multiple commerce channels
Commercial models to evaluate
- Subscription
- Usage-based
- Transaction-based
- Enterprise licensing
07 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
Data, analytics & intelligence products
Investigate data quality, interpretation and decision-support needs that can be served responsibly across organizations.
Questions to investigate
- What data rights, quality and lineage are needed for a useful decision?
- How will users understand uncertainty, limitations and data freshness?
Potential customer groups
- Teams working across fragmented data sources
- Leaders seeking repeatable operational insight
Commercial models to evaluate
- Subscription
- Usage-based
- Enterprise licensing
08 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
Developer tools, APIs & integrations
Evaluate reusable software interfaces, connectors and developer utilities with clear versioning, access and support responsibilities.
Questions to investigate
- Is there a stable, documented interface that multiple consumers need?
- How will version changes, credentials, rate limits and service interruptions be handled?
Potential customer groups
- Product engineering teams
- Organizations integrating multiple systems
Commercial models to evaluate
- Usage-based
- Subscription
- Enterprise licensing
09 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
Cloud & infrastructure products
Study recurring deployment, reliability and infrastructure-management problems before deciding whether a product is justified.
Questions to investigate
- Which operational burden is not already addressed by client platforms?
- What security, hosting-region, resilience and maintenance obligations would result?
Potential customer groups
- Software and platform teams
- Organizations with defined infrastructure operations needs
Commercial models to evaluate
- Subscription
- Usage-based
- Enterprise licensing
10 / PORTFOLIO DOMAINSTRATEGIC RESEARCH AREA · NOT A PRODUCT
Industry-specific software
Research vertical workflows only where sector needs, regulatory context and a repeatable product opportunity can be validated.
Questions to investigate
- Which workflow is specific enough to merit focused software?
- What local rules, professional qualifications, integrations and data boundaries apply?
Potential customer groups
- Organizations in a validated sector workflow
- Sector-specific service and operating teams
Commercial models to evaluate
- Subscription
- Enterprise licensing
- Usage-based