Division 07 / Media, Content & CommunicationsSERVICE CATEGORY / 3 OFFERINGS

Editorial strategy & content operations

Build sustainable editorial purpose, workflow and governance.

Every service can be shaped to its business context and engagement model.
INDIVIDUAL OFFERINGS

Scope begins with the business need.

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  1. 01
    Managed serviceconsulting · fixed price project · retainer

    Content strategy & audience needs

    Define audience needs, themes, formats and channel roles tied to business priorities.

    KEY DELIVERABLE

    Editorial strategy, topic architecture and opportunity map.

  2. 02
    Managed serviceconsulting · fixed price project · retainer

    Editorial calendar & governance

    Set briefs, owners, review stages, update cycles and decision rights.

    KEY DELIVERABLE

    Calendar, brief template, approvals matrix and publishing workflow.

  3. 03
    Managed serviceconsulting · fixed price project · retainer

    Content audit & taxonomy

    Assess content for usefulness, accuracy, duplication, accessibility and gaps.

    KEY DELIVERABLE

    Inventory, disposition recommendations, taxonomy and maintenance plan.

ONE COORDINATED ENGAGEMENT

Allwing brings the relevant expertise together, defines the scope with you and coordinates delivery through review and handover. Fees and timing are confirmed in a written proposal.

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