Commerce growth & optimization
Improve discovery, conversion and repeat purchase through measurement and iteration.
Scope begins with the business need.
- 01
Conversion & checkout optimization
Inspect product, cart and checkout behavior, then prioritize testable improvements.
KEY DELIVERABLEFunnel analysis, issue backlog and experiment briefs.
- 02
Commerce analytics & trading reports
Define product, funnel, order, margin and returns metrics against source data.
KEY DELIVERABLEMetric definitions, source mapping and recurring trading report.
- 03
Retention, loyalty & lifecycle
Design consented post-purchase, replenishment and customer-value initiatives.
KEY DELIVERABLELifecycle map, communication logic and pilot measurement plan.
Allwing brings the relevant expertise together, defines the scope with you and coordinates delivery through review and handover. Fees and timing are confirmed in a written proposal.