SEO, lifecycle & retention
Build durable discovery and customer communication across owned channels.
Scope begins with the business need.
- 01
Technical & editorial SEO
Audit crawlability, indexation, content gaps, page intent and search opportunities.
KEY DELIVERABLETechnical findings, prioritized fixes and search content roadmap.
- 02
Email and customer lifecycle
Map consented customer stages and develop relevant, frequency-controlled communications.
KEY DELIVERABLELifecycle map, automation logic, message briefs and QA rules.
- 03
Retention & re-engagement
Analyze cohorts and design repeat-engagement or churn-prevention tests.
KEY DELIVERABLERetention hypotheses, cohort questions and pilot plan.
Allwing brings the relevant expertise together, defines the scope with you and coordinates delivery through review and handover. Fees and timing are confirmed in a written proposal.