Conversion, analytics & experimentation
Improve measurement and journeys through analysis and controlled tests.
Scope begins with the business need.
- 01
Marketing analytics & tracking
Define events, consent-aware tags, campaign parameters and data-quality checks.
KEY DELIVERABLEMeasurement plan, event dictionary, QA matrix and dashboard specification.
- 02
Conversion rate optimization
Audit journey friction and usability evidence before prioritizing changes.
KEY DELIVERABLEFriction audit, prioritized UX recommendations and test backlog.
- 03
Landing-page & funnel experiments
Design hypotheses, variants, guardrails and interpretation method.
KEY DELIVERABLEExperiment brief, implementation requirements and interpretation note.
Allwing brings the relevant expertise together, defines the scope with you and coordinates delivery through review and handover. Fees and timing are confirmed in a written proposal.