Visual identity & creative direction
Create a recognizable system that flexes across channels and contexts.
Scope begins with the business need.
- 01
Visual identity & logo systems
Develop identity concepts, refine an approved direction and provide usage rules.
KEY DELIVERABLEResponsive marks, color/type system and export-ready assets.
- 02
Art direction & campaign concepts
Define imagery, composition and campaign expression for agreed applications.
KEY DELIVERABLECreative platform, visual references, key art and production guidance.
- 03
Brand guidelines & asset libraries
Package approved assets, templates and governance guidance for internal teams.
KEY DELIVERABLEBrand manual, organized assets, editable templates and handover session.
Allwing brings the relevant expertise together, defines the scope with you and coordinates delivery through review and handover. Fees and timing are confirmed in a written proposal.